Exam Objectives:
To pass the Google AdWords Display Advertising Advanced exam, candidates must demonstrate their expertise in the following topics:
- Advanced display concepts, including attribution modeling, dynamic remarketing, and automated bidding strategies
- Effective targeting techniques, such as audience targeting, contextual targeting, and placement targeting
- Creative best practices for display advertising, including ad formats, messaging, and design
- Measurement and optimization strategies, including campaign performance analysis, ad placement optimization, and conversion tracking
- Google Display Network and other display advertising platforms, including programmatic advertising and ad exchanges
Exam Details:
The Google AdWords Display Advertising Advanced exam is delivered online through the Google Partners program. The exam consists of 100 multiple-choice questions and candidates have 120 minutes to complete it. The passing score for the exam is 80%, and candidates must wait at least seven days before retaking the exam if they do not pass on their first attempt.
The cost of the exam is $50, and it is available in several languages, including English, Spanish, French, German, Japanese, and Portuguese. The exam can be taken from anywhere with an internet connection, and candidates must have a Google Partners account to access the exam.
Related Books:
To prepare for the Google AdWords Display Advertising Advanced exam, candidates can refer to the following books:
- Advanced Google AdWords, Third Edition by Brad Geddes
- The Display Advertising Handbook by Joe Kerschbaum
- Display Advertising: An Hour a Day by David Booth and Corey Koberg
- Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch and Andrew Stephen
- Advertising and Promotion: An Integrated Marketing Communications Perspective by George Belch and Michael Belch
In addition to these books, candidates can also review the Google AdWords Display Advertising Advanced exam study guide, which provides a comprehensive overview of the exam content and format.
To pass the Google AdWords Display Advertising Advanced exam, candidates should focus on understanding advanced display concepts, effective targeting techniques, creative best practices, and measurement and optimization strategies. They should also have a solid understanding of the Google Display Network and other display advertising platforms.
Candidates should also review the exam study guide and take practice exams to familiarize themselves with the format and types of questions they will encounter on the exam. By studying the exam objectives and preparing thoroughly, candidates can increase their chances of passing the Google AdWords Display Advertising Advanced exam and demonstrating their expertise in display advertising.